Wednesday, September 19, 2007

Pottery Barn's paper trail

Speaking of wood... ever wonder how many trees Pottery Barn was killing with it's log-a-mania? Turns out not as many as I thought.

First, I love Pottery Barn and show that love by ordering the occasional table or bed linen. I even visit PB outlets in Virginia or Pennsylvania, thereby violating my solemn yet seldom-followed pledge to avoid retail establishments. In return, Pottery Barn showers me with love by sending catalog after catalog after catalog. Pottery Barn Bed & Bath. Pottery Barn White Sale. Pottery Barn Kids. Pottery Barn Doors.

But recently I discovered a little green box on the back page touting PB's commitment to using only paper certified by the Forest Stewardship Council. What does that mean? Well, PB says the paper they use comes from responsibly harvested forests that meet strict environmental standards. Now, I wonder if they use soy inks?

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