Sears catalog always seems so 70s to me. Probably because when I was growing up, it was my mom's favorite. Which means I have far too many memories of Garanimals. Sooooo degrading. For the animals, too.
So what should I find buried in my pile of logs, but a Searsbook called Simply Indoors. And let me tell you, a happy surprise it was. The catalog seems to have matured into something more sophisticated and trendy than I recall. The photography is better, the styling is cool, the product line looks totally modern, especially the Ty Pennington designs.
Sears' first catalog was published in 1893. So for a log that's more than 100 years old, I'd say you've come a long way, baby.
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